i am all about easy. which is why i like the crock pot. and crock pot cooking is now easier thanks to these little beauties. they make it so there is virtually no clean up...and definitely no scrubbing (the downfall of cooking in the crock pot). it is totally worth the extra money to me. i have been cooking with them for a couple of years, but as i was putting dinner in the crock pot today i was once again thinking how much they rock. reynolds should totally be paying me for this publicity!